Collect consented contacts
Ask shoppers to opt‑in to both email and SMS during checkout, using clear GDPR‑compliant wording and a simple sign‑up widget; this doubles the likelihood of future replies and purchases (Attentive).
Segment the list immediately by first‑time versus repeat buyers so you can target each group with the right tone and offer.
Map a post‑purchase lifecycle
Create a series of timed messages – order confirmation, shipping update, delivery notice, review request and a reorder reminder – each anchored to a specific event in the order flow (Shopify).
Link these flows across email and SMS so that, for example, a delivery‑day email is followed by a short SMS nudge with a discount code if the customer hasn’t opened the email (Attentive).
Personalise with data and AI
Pull purchase data (product type, spend, frequency) into your messaging platform to craft subject lines, SMS copy and offers that feel one‑to‑one, a tactic proven to raise order frequency for ecommerce brands (Attentive).
Use AI‑driven segmentation to surface high‑value shoppers and serve them exclusive loyalty rewards, while sending re‑engagement prompts to lapsed customers.
Automate and audit your flows
Deploy automated, multichannel journeys that run without manual input; platforms like Mailchimp can multiply repeat purchases when flows are fully automated (Mailchimp).
Conduct a quarterly audit of each trigger, timing and content element – checking analytics, relevance and freshness – to unlock up to three times the conversion rate of average flows (Klaviyo).
Layer SMS for a conversion lift
After an email is sent, follow up with a concise SMS reminder 24‑48 hours later; SMS typically delivers double the conversion rate of email alone when messages are personalised and timely (Attentive).
Test split‑testing between email‑first and SMS‑first sequences to see which order drives the highest spend, then standardise the winning pattern across all segments.