Meta announced the Meta Enterprise Platform on 28 September 2026, marking what it describes as the next major pillar of its business to help organisations use artificial intelligence to grow and transform. Meta names four products in the platform: the Muse agent, Meta Business Agent, Muse API and Muse Code. A day later it announced Muse for Small Business, which is free with usage limits. If you run a small business or team, this guide explains what each piece is, who can use it, and where specialist work still needs specialist tools.
Inside the Meta Enterprise Platform and the executive leading it
To spearhead the initiative, Meta appointed Chirantan 'CJ' Desai as Chief Enterprise Platform Officer, reporting directly to Mark Zuckerberg. Before Meta he was CEO and president of MongoDB, and before that he led product and engineering at Cloudflare. Meta says security and privacy are built into its enterprise products from the outset. Meta's announcement does not give pricing or country availability for the platform as a whole.
Muse
Muse is Meta's personal AI agent, designed as a private assistant that proactively helps users pursue goals and complete everyday administrative tasks like sending emails and booking travel. Muse operates across multiple environments:
- A mobile application on iOS and Android
- A web interface hosted at muse.ai
- Directly inside WhatsApp messaging threads
Meta describes Muse as accessible in the United States and Canada, offering a free tier for everyday requirements alongside subscription tiers for users who need higher capacity.
Meta Business Agent
The Meta Business Agent acts as an automated, customer-facing representative that engages shoppers and clients across WhatsApp, Messenger, and Instagram. Operating in the company's designated brand voice, the agent answers customer questions using existing business documentation, pulls information from internal records to complete actions like booking appointments or checking order statuses, and hands conversations off to a human staff member when an issue requires personal attention. Meta has said businesses can activate it free for now, with paid subscription offerings to come.
Muse API and Muse Code
Meta names the Muse API and Muse Code in its announcement but, at launch, says little about what they do or what they cost. If either matters to you, check Meta's current information before you plan around it.
What Muse for Small Business offers commercial owners
Introduced on 29 September 2026, Meta describes Muse for Small Business as a collection of new skills and connectors inside Muse for running a business. In practice it connects Meta's agent to the software you already use.
Meta names these connectors:
- Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel and Intuit QuickBooks
- Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom
- Facebook and Instagram business accounts and Meta ad accounts
- Custom connectors for services Meta does not support yet
Meta's examples of use include analysing sales and building growth plans, managing a heavy workload, improving ads and content, reviewing financial performance, and proactive suggestions. Meta says Muse for Small Business is free with usage limits, with a subscription plan for businesses that want more usage, and describes Muse as available in the US and Canada.
Four practical takeaways for small business operators
For business owners evaluating this ecosystem, the announcements present a clear operational picture:
- Accessible testing for North American companies. If your company is registered in the United States or Canada, the free tier lets you experiment with conversational workflows without upfront software commitments.
- Value depends on your current software subscriptions. The system acts primarily as an integration bridge. You must maintain and fund your own accounts with platforms like Shopify, QuickBooks, Stripe, or Asana for the assistant to query records or draft updates.
- Built around one person and an assistant. Meta describes a personal AI agent. Its announcement does not describe shared team seats or role permissions, so a multi-person team should check with Meta.
- General assistance is not specialist production. A connected assistant can help you review and plan, but running a full campaign, managing legal agreements or running an outbound sales pipeline still takes purpose-built tools.
Comparing Meta's ecosystem with Ergora's modular workspace
When deciding how to structure your operational stack, the choice often comes down to whether you want an integration layer over external accounts or an all-in-one workspace with native commercial tooling. For a detailed breakdown of these approaches, read our evaluation of Muse for Small Business against Ergora's platform.
| Operational Dimension | Meta Enterprise Platform | Ergora |
|---|---|---|
| Built for | The business owner, with a personal AI agent | Small and mid-size teams that want specialist tools included |
| How it works | A personal AI agent that works through the apps you connect | Modular workspace with 12 specialist AI packs and native apps |
| Specialist tools | Works through the apps you connect, each with its own subscription | Built-in CRM, Contract Scanner, mutual NDA with e-signature, PR tools and creative studios |
| Availability | US and Canada, as Meta describes it | UK and international |
| How you pay | Free tier with usage limits; paid subscription tiers for added usage | From $158 a month ($99 seat plus $59 pack) |
Choosing between conversational assistants and specialist workspaces
Meta's setup is an easy entry point for a founder in North America who already pays for a range of business software and wants one assistant to ask about files, draft replies and review ad accounts. For one person, that saves switching between apps.
A growing team usually needs more than a chat window. Specific jobs need purpose-built tools:
- Commercial pipelines: Sales teams need a pipeline, prospect research and call prep rather than a chat prompt asked to organise contact lists.
- Legal and compliance: A contract scanner that flags risky clauses in Word or PDF documents, and a mutual NDA you can send for e-signature, do the job better than general text generation. Ergora's tools help you spot issues; they do not replace a solicitor.
- Public relations and outreach: Press outreach works better with a journalist database, a pitch tracker and a press kit than with generic pitch drafts.
- Creative and commercial assets: Online stores need product copy, product photos and abandoned-cart recovery drafts, which is what the ecommerce marketing tools cover. Local businesses need review replies and Google Business Profile posts, which the Local pack drafts for you to approve.
If your team is in the UK or outside North America, Meta describes Muse as available only in the US and Canada, so the choice is simple. To see everything included, visit the Ergora features overview. If you want shared seats without juggling separate vendor subscriptions, see the pricing plans: seats start at $99 a month, specialist packs from $59 a month, with 50% off the first month and a 30-day money-back guarantee. To see how the main assistants compare, read Claude vs ChatGPT vs Muse for small business. For a wider view, see our guide to AI tools for small business in 2026. For Meta's customer-support agent specifically, see Ergora vs Meta Business Agent.
Frequently asked questions
What is the Meta Enterprise Platform?
The Meta Enterprise Platform was announced on 28 September 2026. Meta describes it as the next major pillar of its business, to help businesses use AI to grow and transform. It is led by CJ Desai, and Meta's announcement names four products in it: the Muse agent, Meta Business Agent, Muse API and Muse Code.
Who is CJ Desai and what is his role at Meta?
Chirantan 'CJ' Desai is Meta's Chief Enterprise Platform Officer, reporting directly to chief executive Mark Zuckerberg. Before taking leadership of Meta's enterprise suite, Desai served as CEO and president of database software company MongoDB and previously led product and engineering divisions at Cloudflare.
Is Muse for Small Business free?
Meta says Muse for Small Business is free with usage limits, and businesses that want more usage can buy a subscription plan.
Is Muse for Small Business available in the UK?
Meta describes Muse as available in the US and Canada. Check Meta for any change. Ergora is available to businesses in the UK and internationally.
What is Meta Business Agent?
Meta Business Agent is an AI agent that engages customers on WhatsApp, Messenger and Instagram. It answers in the business's brand voice, uses business knowledge to answer questions, takes actions such as looking up orders or booking appointments, and hands over to a person when needed. Meta has said businesses can activate it free for now.
What is the best AI platform for a small business team?
It depends on team size, location and the work you need done. A solo founder in the US or Canada who already pays for separate software can try Muse's connectors on the free tier. A small team that wants specialist tools included, shared seats and availability in the UK and internationally is better served by Ergora.