Marketing is the brain.
Content and Ads do the work.
Marketing is one of 16 knowledge bases that sit underneath every Ergora pack — positioning, channel strategy, growth loops, retention math. The packs that ship the work are Content (articles, sequences, social) and Ads (Meta, Google, LinkedIn, TikTok creative and copy).
Below: what the Marketing knowledge base contains and how the agents read from it.
From a one-line goal to a full campaign brief in 90 seconds
Tell the strategist your objective, budget, audience and channel mix. Get back a full brief — buyer personas, channel allocation, messaging pillars, week-by-week content calendar, and success metrics. The kind of brief a senior marketer would write, and the kind that actually gets executed.
Two tools that pay for the seat in the first week
Drips that actually drip. Ad copy that ships in the platform-native format. Both tools read your campaign brief and brand voice, so the output lands ready-to-paste — not as a generic template you have to rewrite.
Email Sequence
Onboarding, lead nurture, re-engagement, win-back, launch. Pick the goal and audience, get full copy for every step with timing, branching, exit conditions, A/B test suggestions and benchmark performance metrics.
Ad Copy
Platform-native variants for Meta, Google, LinkedIn, TikTok and X. Short hooks, long captions, primary text, headlines, descriptions — written to the format and character limits each platform actually expects.
The work most marketers say is the boring half — handled
Creator briefs, voice audits, calendar grids. The grind that eats the back half of every Friday. Three tools, one brief — your brand voice loaded, your campaign context loaded, your calendar already populated.
UGC Script
Creator briefs and shot-by-shot scripts written for the platform. Hooks in the first second, payoff in the middle, soft CTA at the end. The brief format creators on Backstage and Insense actually read.
Brand Voice Check
Paste any draft. Brand Voice Check audits it against your trained voice profile and returns a per-section score with specific before/after fixes for anything off-tone. The polish layer for every external send.
Content Calendar
Cross-channel planning grid with one row per day, one column per channel. Auto-populated from the campaign brief. Drag to reschedule, click any cell to draft the post — Brand Voice and pillar already attached.
One voice trained once. Every other tool reads from it.
You upload five to ten pieces of your best past copy. Brand Voice trains on them and sits underneath every other Ergora marketing tool — Campaign Plan, Email Sequence, Ad Copy, UGC Script. The output stays on tone without you re-pasting context every prompt.
Not a general AI.
A senior strategist.
Your Ergora marketing strategist is pre-trained on the Marketing Fundamentals knowledge base — positioning, channel strategy, growth loops, retention math. Refreshed regularly so the playbook stays current with what is actually working in 2026.
Pre-trained on Marketing Fundamentals
Positioning frameworks, channel strategy, growth loops, retention curves, ICP definition. The strategist has absorbed the playbooks before it touches your campaign brief.
Knowledge refresh, regularly
Buyer behaviour, platform algorithm shifts, ad-format trends — the strategist stays current. Marketing in 2026 does not look like marketing in 2024.
Reads every other pack
When a deal closes in Sales, the strategist sees it. When PR books a feature, the strategist threads it into the next campaign. One brain across the workspace.
Marketing plans the launch.
Content ships the posts.
Most Ergora customers run Marketing and Content together. Marketing is the strategist — campaign briefs, sequences, ad copy. Content is the writing room — the Marketing Engine multi-persona drafter, the /38 grader, native publishers shipping to Instagram, LinkedIn, X, Threads and Bluesky on real platform APIs.
Marketing Engine — 1 idea, N graded drafts
Lives in the Content pack. One source idea fans out via the Plan-aware Multiplexer into platform-native drafts for Instagram, LinkedIn, X, Threads, Bluesky, TikTok, YouTube and Pinterest. Each draft scored by the /38 grader before publish.
Article Editor Pro + Repurposing
Long-form pillar content in a Medium-style 720px canvas with AI Assist on selection, 2-second autosave and one-click WordPress publish. Repurposing turns one article into five formats — thread, newsletter, short-form scripts, LinkedIn post, video outline.
AI Visibility — the new SEO
Live tracking of how often your brand surfaces in ChatGPT, Perplexity, Gemini and Google AI Overviews. Share-of-voice per topic cluster, with topic recommendations drafted into Article Editor Pro on a click.
Sales closes a 40-seat deal in a new vertical. The marketing strategist sees it, drafts a case-study brief, queues an email touchpoint to similar accounts in the pipeline, and adds the win as a proof point in the next ad rotation.
Built for real marketing work.
Not just brainstorms.
The strategist does not stop at "here are some ideas." It writes the brief, drafts the sequence, fills the calendar, audits the voice. The work, not the bullet points.
The channels you already run, into one strategist
Ad copy ready to paste. Sequences ready to ship. Calendar ready to publish.
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