AI Newsroom · PR & Media Intelligence

Your brand's AI newsroom:
media monitoring, journalist tracking and PR drafted for you.

Newsjacker spots breaking stories in your sector and drafts a reactive pitch plus a shortlist of journalists who cover the topic. Pitch Tracker, Journalist Database, Sentiment Dashboard and Crisis Playbook keep the rest of the day calm.

Start now, 50% off See the features

Press releases, media monitoring & journalist outreach · 50% off your first month, cancel any time · 30-day money-back guarantee

Sentiment Dashboard · Brand Mentions, last 30 days
24 mentions82% positive
TechCrunch · Today
How AI is transforming SMB operations in 2026
Positive
Forbes · Yesterday
The $300 AI assistant replacing entire teams
Positive
Hacker News · 3 days ago
Is vertical AI actually useful for small businesses?
Mixed
The Guardian · 5 days ago
AI tools and the future of white-collar work
Neutral

Agent: The Hacker News thread has 340+ comments. Mixed sentiment traces to 3 specific concerns. I've drafted a founder reply that addresses each one directly: concise, non-defensive and on-brand. Review before posting?

Newsjacker · Flagship

The story breaks at 9:02. Your pitch is drafted by 9:03

Newsjacker watches your sector in real time. The moment a regulatory ruling, funding round or rival's announcement lands, it drafts a reactive pitch in your brand voice and assembles a shortlist of journalists who've covered related stories recently. You edit it, send it from your own inbox and log it in Pitch Tracker, so every touch is recorded against the story.

Live news monitoring across your sector and named competitors
Reactive pitch draft plus a journalist shortlist when the story breaks
Pitch Tracker logs who you pitched and who replied, against the story
Source Requests drafts responses to journalist queries for you to approve
Get Featured continuously surfaces journalist, podcast and newsletter slots
Newsjacker · liveToday
09:02FCA publishes new SME lending guidance
09:02Newsjacker detects story · drafting pitch
09:03Reactive pitch ready · 25 journalists shortlistedREADY
09:11You edit, send from your inbox, log in Pitch Tracker
11:24Reply: Sarah Lin, FT, wants a quoteWIN
12:48TV booking: BBC Business at 18:30WIN

Agent: 25-journalist shortlist ranked by 90-day fit. Top tier: FT, Reuters, Sky News. I've drafted a 90-word pitch tying your lending product to the new guidance. Review and approve to send.

Press Release Studio

Brief the AI. Get a press release, a pitch and social posts, ready to send

Describe the announcement. The AI drafts the full press release in AP style, pitch angles per journalist, social media variants, and an executive quote, ready to copy into your own sending tool.

Press Releases drafts in AP and UK press style with executive quotes
Pitch Media List ranks 20-50 journalists by fit, recent coverage and preferred contact
Social media announcement variants (LinkedIn, X, Threads)
Press Kit holds boilerplate, bios, fact sheets and assets in one shareable hub
Crisis Playbook stores pre-drafted statements and response protocols
Press release draftReady to send
AP STYLE

Ergora Launches AI-Powered PR Suite, Replacing $15K/Month Agency Retainers

LONDON, April 14, 2026. Ergora today announced the launch of its AI-driven PR and communications platform, designed to give every business the same media intelligence once reserved for enterprise teams...

Executive quote

"Every business has a story worth telling. Until now, only the ones with a $15K agency budget got heard. We're changing that."

Tom Osborne, Founder, Ergora

Copy draftEdit
Journalist matches · "AI for SMBs"
Alex Rivera
TechCrunch · AI & Startups · 12 recent articles
Emma Langford
Forbes · Future of Work · 8 recent articles
James Obi
The Verge · Enterprise Tech · 15 recent articles
Priya Shah
Wired · AI Applications · 6 recent articles

Agent: Alex Rivera published 3 articles on AI tools for SMBs this month. I've drafted a personalised pitch referencing his recent Stripe coverage. Review?

Journalist Database & Pitch Media List

Journalist tracking: a contact book, organised by beat, that grows every time you pitch

Enter a topic and the Journalist Database finds the reporters writing about it on Google News, then adds their names, outlets and subjects to your contact book. Pitch Media List takes any angle and returns a ranked list of journalists with a fit score and their recent coverage. Your outreach lands, it never spams.

Journalist Database: organised by subject, built from Google News
Pitch Media List returns ranked journalists per angle, with fit scores
Recent coverage for each journalist
AI-drafted pitch angles referencing each reporter's recent work
Pitch Tracker logs each pitch and every reply
Every PR tool, by name

Media monitoring, pitching and crisis response in one place

The AI watches the media landscape around the clock. You get the insight. You make the call.

Sentiment Dashboard + Brand Mentions

Real-time brand sentiment score, rolled across press and social
Brand Mentions does social listening across channels
Media Coverage tracks press mentions and tone
Trend lines, by week and topic

Source Requests + Get Featured

Source Requests collects journalist queries
Filters inbound queries by your expertise and drafts a quote
Get Featured continuously surfaces journalist, podcast and newsletter opportunities
You approve every response before it goes out

Pitch Tracker

Every pitch logged with its status and replies
Threads grouped by story so follow-ups stay in context
Reply history per journalist and per outlet
Quiet-period reminders for warm follow-ups

Crisis Playbook

Pre-drafted statements and response protocols by scenario
Holding statements drafted in minutes
Stakeholder comms and internal Q&A in your brand voice
Sentiment Dashboard tracks the response in real time

Journalist Database

A contact book, organised by subject, that grows with every search
Enter a topic and Ergora finds the journalists covering it, with their outlets and subjects
Last 90 days of coverage cached per journalist
Searchable by subject, outlet and recent topic

Press Kit + Press Releases

Press Kit holds boilerplate, bios, fact sheets and assets in one shareable hub
Press Releases drafts AP-style and UK-style releases
Image Studio produces press imagery on brand
Design Studio builds the media-kit landing page

Competitor press tracking

Brand Mentions watches competitor brands alongside your own
Media Coverage logs rival press mentions and tone
Sentiment Dashboard scores how a rival’s story is landing

Ask the AI anything

"Draft a response to the BBC inquiry"
"Build a media list for our funding round"
"Outline our rebrand narrative"
"Suggest pitch angles for this launch"

Monitoring sources

Google Alerts + X/Twitter + Instagram + Facebook
Sentiment scoring per mention
Review mentions in-app as they come in
AI Assistant

Take your AI with you.
In-app and Telegram today.

Your PR assistant is always on. Ask a question in chat or Telegram and get a draft back in seconds.

Telegram

Add the agent to your comms team group. Ask questions in plain English, get answers in seconds.

"Draft a holding statement""Who covers fintech at Reuters?""Outline our rebrand narrative"

In-app media review

Review brand mentions from Google Alerts, X/Twitter, Instagram and Facebook in one feed.

Mentions feedSentiment per mentionQuote extraction

24/7 in-app

Your PR workspace is always on. Draft releases and pitches whenever you need them.

Always availableNo waiting on an agencyFast drafts
PR & Communications Specialist Agent

Not a general AI.
A PR & communications specialist.

Your Ergora PR agent is built on a curated reference library for media relations, stays current with monthly refreshes, and projects where the media conversation is heading, so you pitch before the trend arrives, not after.

01

Grounded in leading PR & communications sources

Your agent has absorbed PR strategy guides, media relations best practices, Edelman research reports, and crisis communications, built in before it ever connects to your data.

02

Continuously coached with the latest trends

Every month, your specialist refreshes its knowledge, pulling the latest media landscape shifts, journalist movements, and emerging communications best practices. Always current, never stale.

03

Sees the story cycle before it peaks

Your PR specialist forecasts media sentiment, topic cycles and coverage patterns months ahead, so you plan the pitch while the angle is still fresh, not once every rival has run it.

Built on industry intelligence

The AI that gets smarter with every pitch.

Generic AI writes press-release word salad. Ergora remembers your narrative, your journalists, your subjects, and has studied thousands of expert articles from comms leaders and top newsrooms, not anonymous internet data.

Brand + comms memory

Each comms lead's seat learns their spokespeople and tone. Your shared company memory holds the narrative and boilerplate. Every placement sharpens the next draft.

Your seatCompany memory

Expert-grade intelligence, refreshed weekly

Grounded in the best thinking on modern PR: pitch craft, brevity, how journalists work, crisis communications. Regularly updated so your agent pitches the way journalists actually want to read.

Pitch craftSmart brevityCrisis commsTargetingNarrative

Entity memory for journalists & outlets

Mention a reporter, outlet, or beat three times and Ergora starts tracking them: recent articles, preferred angles, social activity, how they have responded to pitches before. By pitch three, your agent knows exactly how to open the email.

JournalistsOutletsBeatsCompetitors
Cross-pack signal

A product launch hits your content agent's calendar. Your PR agent drafts the release, builds a journalist shortlist ranked by beat fit, and lines up social amplification from the community agent, all before the embargo lifts.

Superpowers

Built for real PR work.
Not just conversations.

Your agent learns your brand, your journalists, and your narrative, and turns that context into sharper drafts over time.

Brand + journalist memory
The agent remembers your narrative, your boilerplate, and the journalists you care about, so each draft sounds like you.
Telegram
Ask "draft a holding statement" in your team chat. Get a draft in seconds.
Press Kit builder
Keep boilerplate, bios, assets, and key messages in one place. Ready to paste into any pitch.
AI pitch drafting
Generate personalised pitch angles per journalist. Copy into your own email tool to send.
Brand monitoring
Google Alerts + X/Twitter + Instagram + Facebook mentions in one feed.
Your data stays yours
Your workspace is isolated. No business ever sees another's data.
Crisis-ready
Holding statements, messages to stakeholders and a response plan, drafted in minutes when a story breaks.
Agency-ready
ergora.cloud supports multi-client workspaces. Run multiple brands from one hub with separate media lists.
Journalist database
Search reporters by subject, outlet and recent coverage, right inside the workspace.
Connections

All your media tools, flowing into one AI

Connect once. The agent reads everything. Stop switching tabs.

Ergora
Google Alerts
Google Alerts
Twitter/X
Twitter/X
Instagram
Instagram
Facebook
Facebook
LinkedIn
LinkedIn
Next
Slack
Slack
Google AlertsGoogle Alerts
Twitter/XTwitter/X
InstagramInstagram
FacebookFacebook
SlackSlack
NotionNotion

Next: LinkedIn.

Pricing

Ergora Cloud + PR bolt-on

$158$79first month

1 seat ($99) + PR pack ($59). 50% off your first month, then $158/month. Cancel anytime.

Newsjacker: reactive pitch drafts and journalist shortlists when news breaks
Pitch Media List: ranked journalists for any angle
Source Requests: drafted responses to journalist queries
Get Featured surfaces journalist, podcast & newsletter slots continuously
Pitch Tracker logs every pitch and reply
Journalist Database: organised by subject, built from Google News
Sentiment Dashboard + Brand Mentions across press and social
Press Releases (AP & UK style) + Press Kit shareable hub
Crisis Playbook with pre-drafted statements and response protocols
10,000,000 AI tokens per seat per month
50% off your first month, launch offer
Start with Solo + PR

Managing multiple brands or clients? See agency plans →

PR guides and comparisons

Templates, tool comparisons and playbooks for small teams doing their own PR.

Meltwater alternatives for small teams →Meltwater pricing explained →Muck Rack alternatives →Cision alternatives for small businesses →Journalist tracking platforms →What is a brand newsroom? →PR tools for agencies →Social listening tools for small businesses →Ergora vs Brand24 →Ergora vs Agility PR Solutions →Press release template →Media pitch templates →Crisis communications plan template →Running PR with one person and AI →

Frequently asked questions

Everything you need to know before you start.

Still have questions? Email us →

Give your brand a specialist PR team today

Up and running in 10 minutes. 50% off your first month, cancel any time · 30-day money-back guarantee.

Start with Solo + PR