Land coverage.
Protect your reputation.
Newsjacker spots breaking stories in your sector and drafts a reactive pitch plus a journalist shortlist in under 60 seconds. Pitch Tracker, Journalist Database, Sentiment Dashboard and Crisis Playbook keep the rest of the day calm.
Press releases, media monitoring & journalist outreach
The story breaks at 9:02. You have a pitch out by 9:03
Newsjacker watches your sector in real time. The moment a regulatory ruling, funding round or rival's announcement lands, it drafts a reactive pitch in your brand voice and assembles a 25-journalist shortlist who've covered related stories in the last 90 days. You edit, hit send in Pitch Tracker, and by lunchtime you have two replies and a TV booking — every touch logged against the story.
Brief the AI. Get a press release, a pitch, and social posts — ready to send
Describe the announcement. The AI drafts the full press release in AP style, pitch angles per journalist, social media variants, and an executive quote — ready to copy into your own sending tool.
A beat-indexed contact book that grows every time you pitch
Enter a topic and the Journalist Database scrapes Google News, then adds names, outlets, emails and beats to your master DB. Pitch Media List takes any angle and returns 20-50 ranked journalists with fit scores, last-90-days coverage and preferred contact method. Your outreach lands, it never spams.
Monitor, pitch, protect — without switching tabs
The AI watches the media landscape around the clock. You get the insight. You make the call.
Sentiment Dashboard + Brand Mentions
Source Requests + Get Featured
Pitch Tracker
Crisis Playbook
Journalist Database
Press Kit + Press Releases
Competitor awareness
Ask the AI anything
Monitoring sources
Take your AI with you.
In-app and Telegram today.
Your PR assistant is always on. Ask a question in chat or Telegram and get a draft back in seconds.
Telegram
Add the agent to your comms team group. Ask questions in plain English, get answers in seconds.
In-app media review
Review brand mentions from Google Alerts, X/Twitter, Instagram and Facebook in one feed.
24/7 in-app
Your PR workspace is always on. Draft releases and pitches whenever you need them.
Not a general AI.
A PR & communications specialist.
Your Ergora PR agent is grounded in a curated reference library for media relations, stays current with monthly refreshes, and is integrated with Ergora's forecasting layer to project where the media landscape is heading — so you can pitch before the trend arrives.
Grounded in leading PR & communications sources
Your agent has absorbed PR strategy guides, media relations best practices, Edelman research reports, and crisis communications frameworks — a curated knowledge base of pack-specific reference material, built in before it ever connects to your data.
Continuously coached with the latest trends
Every month, your specialist automatically refreshes its knowledge base — pulling the latest media landscape shifts, journalist movements, and emerging communications best practices. Always current, never stale.
Integrated with Ergora's predictive AI
Powered by Ergora’s predictive AI, your PR specialist forecasts media sentiment trends, topic cycles, and coverage patterns — months ahead of the curve. Turn foresight into strategy before your competitors do.
The AI that gets smarter with every pitch.
Generic AI writes press-release word salad. Ergora remembers your narrative, your journalists, your beats — and is pre-trained on thousands of expert articles from comms leaders and top newsrooms, not anonymous internet data.
Brand + comms memory
Each comms lead's seat learns their spokespeople and tone. Your shared company memory holds the narrative and boilerplate. Every placement sharpens the next draft.
Expert-grade intelligence, refreshed weekly
Grounded in a curated reference library across modern PR — pitch craft, smart brevity, journalist workflows, crisis comms. Regularly updated so your agent pitches the way journalists actually want to read.
Entity memory for journalists & outlets
Mention a reporter, outlet, or beat three times and Ergora starts tracking — recent bylines, preferred angles, social signals, pitch-to-response history. By pitch three, your agent knows exactly how to open the email.
A product launch hits your content agent's calendar. Your PR agent drafts the release, builds a journalist shortlist ranked by beat fit, and lines up social amplification from the community agent — all before the day-one embargo.
Built for real PR work.
Not just conversations.
Your agent learns your brand, your journalists, and your narrative — and turns that context into sharper drafts over time.
All your media tools, flowing into one AI
Connect once. The agent reads everything. Stop switching tabs.
InstagramErgora Cloud + PR bolt-on
1 seat ($99) + PR pack ($59) · 50% off your first month
Managing multiple brands or clients? See agency plans →
Frequently asked questions
Everything you need to know before you start.
Still have questions? Email us →
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