One pitch. The right journalists.
Each one personalised.
Paste your angle or link a press release. Ergora builds a beat-matched shortlist of journalists, personalises every pitch to their last three stories, and queues the sends via your inbox — with reply tracking baked in. Sits inside the PR pack alongside Newsjacker, Source Requests and Get Featured, all sharing the same Journalist Database.
How it works
Scrape. Think. Act.
Describe the angle
Paste a press release, a founder quote or just the headline idea. The PR agent parses the story and your positioning.
Build the list
Journalists are shortlisted by beat, outlet tier, recent coverage recency and historical response rate to outreach from similar companies.
Send + track
Each pitch is rewritten to reference that journalist's last three stories. Sends queue through your Gmail. Replies come back into Ergora with sentiment + follow-up drafts.
What you get
Everything the feature does
“12 personalised pitches, 5 replies, 2 placements — in a Tuesday afternoon.”
The angle was a new-funding announcement. Ergora surfaced 12 journalists covering our vertical with open bylines in the last 30 days, drafted 12 different intros referencing each one's last story, and queued the send. Five replied the same day; two published inside a week.
Muck Rack + Cision costs $5,000–$15,000/year/seat. Ergora bundles this into a pack under $100/mo.
Traditional media databases charge five figures per seat for contact lists you still have to personalise manually. Ergora's PR specialist fetches live recent coverage, writes the personalisation, and sends — all inside the PR pack.
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