Enter a page address to see the schema markup on it, whether it parses, and which required or recommended properties are missing.
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Structured data labels the facts on a page: your business name, address and opening hours, a product's price and stock, an article's author and date. Google uses it for rich results, and AI assistants use it to understand and quote you accurately.
One misplaced comma makes Google ignore a whole JSON-LD block, and a Product without an offer or a review is not eligible for product rich results. Both are quick fixes once you can see them.
The format Google recommends for structured data: a script block in the page holding schema.org properties as JSON. It sits apart from your visible HTML, so it is easy to add and maintain.
Not directly. It makes pages eligible for rich results such as prices, review stars and breadcrumbs, which can lift clicks, and it helps search engines and AI assistants understand the page.
Organization or LocalBusiness on the homepage (with name, address, phone and opening hours for a local business), Product on product pages, Article or BlogPosting on posts, and BreadcrumbList across the site.
It checks the same kinds of problem for the most common types and explains the fix in plain English. Google's own test remains the final word on rich result eligibility for a specific page.
Since 2023 Google only shows FAQ rich results for well-known government and health sites. The markup is still valid and still read; it just no longer produces the expandable result for most businesses.